
Mumford & Sons
Analysis of digipaks
Iconography is shown in the front cover for the indie folk genre. You can see the band in the window holding the typical instruments such as a banjo.
Mise en scene shows the genre of the music. The fashion implies that the genre is indie folk, so if people have never heard a song looking at the digipak they would see what is was.
The colour scheme for the whole digipak is pale and has very simple colours. This fits in with the indie folk genre.
The digipak is unique as the band are not the main attention on the front cover. The location is the main focus.
The use of font on the digipak is not very different, there are 3 different fonts but they are very similar. The font used for the group name links to the genre of 'Indie', and all o the font is quite mature which targets an adult audience.
The digipak is not overcrowded with pictures, colours ad fonts which makes it look very professional and matches their genre.

Rihanna
On the front of the digipak is a close up of Rihanna's face. She isn't looking at the camera,she is facing down which could imply that she is in a deep thought.
There is a re-occurring theme of roses throughout the digipak such as the sleeve and the CD itself.When combined with the red of her hair a connotation of love and passion is created for the consumer, this then links to the nature of her music.
The way in which the digipak opens out relates to the artists confidence and willingness to show her inner most self. Therefore linking to the front cover that implies her deep thought: creating both a sense of fragility and defensiveness.
The font is very feminine and delicate but is also in capital letters and large, once again emphasising the duality of her identity. Also the fact that it is white could indicate her innocence which is juxtaposed against her red hair and lipstick which suggests passion and sexuality.
Inside the digipak is following on from the front cover with the colour red but you can see Rihanna laying down looking quite vulnerable also she is looking away from the camera which she could be creating a mask of identity, showing again a juxtaposition. You can see she has bare shoulders so this is implying a strong sexual image to match the roses.


