Intertextuality
Intertextuality is where two texts have a relationship. so an artists could try and hide a message in their video, which is either linked to another video/story line.
Above you can see two videos which are Madonna - Material Girl and Marilyn Monroe - Diamonds are a girls bestfriend which is out of the film 'Gentlemen Prefer Blondes'. Marilyn Monroe's video came out in 1953, as you can see that she is dressed in a bright pink dress dress with loads of diamonds on her and a lot of men around her in smart suits. Madonna's music video came out in 1985, you can see that Madonna has tried to do a similar story line as the background in both of them are with stairs, Madonna is wearing a bright pink dress with diamond jewellery on her and a lot of men dancing around her with suits on. This shows that she is copying Marilyn Monroe as the videos are very similar.


